← Back to Index

Chapter 18: Key Regulations

SCRA 1956 • SEBI Act 1992 • PFUTP Regulations • Intermediaries Regulations • Insider Trading Regulations • SEBI Investment Advisers Regulations, 2013 • PMLA 2002 • Other Acts • Violation Case Studies

HIGH WEIGHTAGE CHAPTER — STUDY THOROUGHLY

18.1 & 18.2 Foundational Securities Laws

Securities Contracts (Regulation) Act, 1956 (SCRA)

An Act to prevent undesirable transactions in securities by regulating the business of dealing in them. Gives the Central Government regulatory jurisdiction over:

  • (a) Stock exchanges — via recognition & continued supervision
  • (b) Contracts in securities
  • (c) Listing of securities on stock exchanges

A securities transaction is essentially a contract; SCRA is the law specifically applicable to securities contracts.

SEBI Act, 1992

Establishes the Board "to protect the interests of investors in securities and to promote the development of, and to regulate, the securities market."

Key functions/measures (Section 11):

  • Regulate stock exchanges & securities markets business
  • Register/regulate intermediaries: stock brokers, RTAs, bankers/registrars to issue, merchant bankers, underwriters, portfolio managers, investment advisers
  • Register/regulate depositories, DPs, custodians, FPIs, CRAs
  • Register/regulate VCFs, CIS & mutual funds; promote SROs
  • Prohibit fraudulent & unfair trade practices and insider trading
  • Promote investor education & intermediary training
  • Regulate substantial acquisition of shares/takeovers
  • Inspections, inquiries, audits; levy fees; conduct research

SEBI Act also empowers SEBI to impose penalties & initiate adjudication against intermediaries for defaults like failure to furnish information or enter agreements with clients.

18.3 SEBI (Prohibition of Fraudulent and Unfair Trade Practices) Regulations, 2003 (PFUTP)

Prohibits fraudulent, unfair and manipulative trade practices in securities. "Fraud" includes any act/expression/omission/concealment to induce another to deal in securities — wrongful gain or loss is inconsequential in determining if fraud occurred. Illustrative instances:

  • Wilful misrepresentation/concealment of a material fact to another's detriment
  • A false suggestion of fact by one who does not believe it true
  • Active concealment of a known fact
  • A promise made without intention of performing it
  • A reckless/careless representation, true or false

18.4 SEBI (Intermediaries) Regulations, 2008 — Code of Conduct & Ethics

I. Investor Protection

Investors/Clients: Render best possible advice considering client needs, environment, and own professional skills.

High Standards of Service: Observe integrity, dignity, fairness, ethics, professionalism in prompt/effective/efficient dealings; responsible for acts/omissions of employees & agents.

Due Diligence, No Collusion: High service standards, due skill/diligence over staff, independent professional judgment; no collusion detrimental to investors.

Fees: No increase in charges without proper advance notice to clients.

II & III. Disbursal of Amounts & Information

  • Prompt disbursal of dividends/interest/income collected on clients' behalf
  • Adequate, comprehensible, timely disclosures enabling balanced decisions
  • No misrepresentation or misleading information
  • No exaggerated claims about qualifications/capability/achievements
  • No divulging confidential client information without prior permission (except as legally required)

18.5 SEBI (Prohibition of Insider Trading) Regulations, 2015

Put in place to prohibit insider trading — trading based on Unpublished Price Sensitive Information (UPSI) gives undue advantage and damages market integrity.

"Insider" means any person who is: (i) a connected person; OR (ii) in possession of, or having access to, UPSI.

The Regulations cover: who can be considered insiders, what is prohibited for them, and the systemic provisions/fair conduct policies that listed companies and intermediaries must lay down and follow.

18.6 SEBI (Investment Advisers) Regulations, 2013 — CORE TOPIC

Notified to regulate the activity of providing investment advisory services by independent advisers, distributors, banks and other entities.

IA Regulations 2013
Definitions
Registration & Eligibility
Exemptions
Qualification & Capital
General Obligations
Risk Profiling & Suitability
Disclosures & Records
Code of Conduct
Grievance Redressal
Penalties & Defaults

18.6.1 Key Definitions

TermMeaning (essence)
Investment adviserAny person who, for consideration, is in the business of providing investment advice to clients/persons/groups, incl. part-time advisers and anyone holding out as one
Investment adviceAdvice on investing/buying/selling/dealing in securities & portfolios, written/oral/any medium, includes financial planning. Excludes advice via mass media (newspapers/TV/etc.) and "trading calls"
Family of clientIndividual client + dependent spouse, children, parents
Family of individual IAIA + spouse, children, parents
Assets under adviceAggregate NAV of securities for which IA has rendered advice (regardless of who implements)
Part-time investment adviserIndividual/firm providing advice for consideration while also engaged in another business/employment
Principal officerMD/designated director/managing partner/executive chairman responsible for overall IA business & operations (one partner in case of partnership firms)
Persons associated with investment adviceMembers, partners, officers, directors, employees, sales staff engaged in providing advisory services to IA's clients
Trading callsIntraday/ultra-short/non-delivery-based recommendations not personalised to an investor (per RA Regulations, 2014) — excluded from "investment advice"

18.6.2 Registration & Eligibility — What SEBI Examines

No person may act/hold out as an investment adviser without a SEBI certificate of registration (valid until suspended/cancelled). SEBI considers, among others:

  • Whether applicant is individual or non-individual; qualification & certification of the individual/principal officer/persons associated with advice (Reg. 7)
  • Fulfilment of deposit requirements (Reg. 8)
  • "Fit and proper person" criteria (Schedule II of Intermediaries Regulations, 2008)
  • Adequate infrastructure to discharge IA activities effectively
  • Past refusals/disciplinary actions against the applicant or connected persons
  • For banks/NBFCs: RBI permission + application via subsidiary or separately identifiable dept/division
  • For other non-individuals: application via separately identifiable department/division
  • Foreign entities: must set up an Indian subsidiary that applies for registration; foreign citizens must set up an Indian office

18.6.3 Exemptions from Registration

  • Persons giving general good-faith comments on market trends (without specifying particular securities/products)
  • Insurance agents/brokers advising solely on insurance products (registered with IRDAI)
  • Pension advisors advising solely on pension products (registered with PFRDA)
  • MF distributors (SRO/AMC-association members) advising incidental to their primary distribution activity
  • Advocates/solicitors/law firms advising incidental to legal practice
  • Members of ICAI/ICSI/ICWAI/Actuarial Society (or SEBI-specified bodies) advising incidental to professional service
  • Fund managers of MFs/AIFs/other SEBI-registered intermediaries/entities
  • Persons advising exclusively clients based outside India (NRIs/PIOs still fall under IA Regulations)
  • Principal officers/persons associated/partners of a registered IA (must still meet Reg. 7 qualification norms)
  • Any other person specified by SEBI

Exempted intermediaries must still comply with the general obligations in Chapter III of the IA Regulations.

18.6.4 Qualification, Certification & Capital

  • Individual IA / principal officer: graduate/post-graduate degree or diploma (≥2 yrs) in finance/accountancy/business/commerce/economics/capital markets/banking/insurance/actuarial science, OR NISM PG Programme in Investment Advisory (≥1 yr), OR CFA Charter
  • Persons associated with advice: minimum graduate degree in any discipline
  • All must hold valid, current NISM certification at all times (renew before expiry)

18.6.6 Deposit Requirement

IA must maintain a deposit (sum specified by SEBI) with a scheduled bank, marked as lien in favour of the recognised body/body-corporate that administers & supervises IAs. Available to meet dues from arbitration/conciliation under the Online Dispute Resolution (ODR) Mechanism.

18.6.5 Conditions of Certificate

  • Abide by SEBI Act, 1992 & the IA Regulations; promptly inform SEBI of false/misleading info or material changes
  • Non-individual IA must include 'investment adviser' in its name (or that of the separately identifiable dept/division/subsidiary)
  • Individuals must use the term 'investment adviser' (part-timers: 'part-time investment adviser') in all client correspondence
  • Individual→Non-individual transition trigger: if clients exceed 300 or annual fee collection exceeds Rs. 3 crore (whichever earlier) → apply for in-principle non-individual registration (valid 3 months) → surrender individual registration on completion/grant
  • Part-time IA: client cap of 75 at any time

18.6.7 General Obligations

  • Act in a fiduciary capacity; disclose all conflicts of interest as they arise
  • No consideration from anyone other than the client being advised, in respect of underlying products
  • Maintain arm's-length relationship between advisory and other activities; clear segregation
  • No divulging confidential client info without permission (except as legally required)
  • No own-account transactions contrary to advice given for 15 days from the date of such advice (unless revised assessment given to client ≥24 hrs in advance)
  • Follow KYC procedure as specified by SEBI
  • Abide by the Code of Conduct (Third Schedule)
  • No knowingly buying from / selling securities to a client on own account
  • Prior SEBI approval required for change in control
  • Furnish information/reports to SEBI as specified; ensure ongoing compliance with qualification/certification norms
  • If using AI tools: solely responsible for data security, confidentiality, integrity, and compliance of AI-based advice with law

18.6.8 Fees

IA may charge fees (incl. accredited investors) per SEBI norms; advance fees (if agreed) cannot exceed one year's fee. Fee-limit/mode/refund/breakage provisions apply only to individual & HUF clients (non-accredited).

18.6.13 Compliance Officer

Non-individual IA must appoint either: (i) a compliance officer, or (ii) an independent professional (ICAI/ICSI/ICWAI member or SEBI-specified, holding NISM certification) responsible for monitoring compliance with SEBI Act/regulations/circulars. If (ii), the principal officer must submit an undertaking accepting responsibility.

18.6.9 & 18.6.10 Risk Profiling & Suitability

Risk Profiling must cover:

  • Information: age, objectives, horizon, income, assets/liabilities, risk appetite (updated periodically)
  • Risk assessment: capacity to absorb loss; willingness/ability to accept risk; correct interpretation of responses
  • Tools: surveys/questionnaires must be fair, clear, not vague/leading/double-negative
  • Communication: risk profile communicated to client and updated periodically

Suitability requires the IA to:

  • Ensure advice/investments match the client's risk profile
  • Have a documented selection process based on objectives & financial situation
  • Understand the nature/risk of products recommended
  • Have a reasonable basis that the recommendation: meets objectives, is bearable for risk tolerance, and the client has the knowledge/experience to understand it
  • For complex products: ensure structure/risk-reward is consistent with the client's experience, objectives, risk appetite and loss-absorption capacity

18.6.11 Disclosures to Clients

  • All material info: business, disciplinary history, T&C, affiliations
  • Own holdings/positions in products being advised
  • Actual/potential conflicts of interest from issuer connections
  • All material facts/key features incl. performance track record
  • Warnings/disclaimers in product literature
  • Where advice is on non-SEBI-regulated products: explicit disclosure that no SEBI recourse is available
  • Extent of use of AI tools in providing advice

18.6.12 Record Maintenance (5 years, physical/electronic, digitally signed if e-form)

  • KYC records; risk profiling & assessment; suitability assessment
  • Signed client agreements; investment advice (written/oral) & rationale (signed, dated)
  • Client register with PAN, date/nature of advice, products, fees
  • Communication records (emails, call recordings)
  • Annual compliance audit report (by ICAI/ICSI/ICWAI member); maintain a functional website

18.6.14 & 18.6.15 Grievance Redressal and Client-Level Segregation

Grievance redressal: Redress promptly within SEBI-stipulated timelines; have an adequate, expeditious procedure; product-related grievances fall to that product's regulator; disputes go through mediation/conciliation/arbitration per SEBI procedure or via Ombudsman.

Segregation of advisory & distribution:

  • Individual IA cannot provide distribution services; nor can family members provide distribution to the IA's advisory clients
  • Non-individual IA: client-level segregation at group level — same client cannot get both advisory & distribution within the group; arm's-length via separately identifiable dept/division

18.6.16 Implementation of Advice

IAs may provide implementation services to advisory clients only through direct schemes/products; no commission/referral fee/implementation fee may be received directly or indirectly at the IA's group/family level; the client is under no obligation to avail implementation services.

18.6.17 Code of Conduct (Third Schedule) — Nine Principles

Honesty & Fairness

Act honestly, fairly, in clients' best interest and in market integrity

Diligence

Due skill/care; advice after thorough analysis of available alternatives

Capabilities

Maintain effective resources & procedures for business activities

Information about clients

Seek and keep confidential financial situation, experience, objectives

Information to clients

Make adequate disclosure of relevant material information

Fair & reasonable charges

Fees within SEBI ceiling, fair and reasonable

Conflicts of interest

Avoid where possible; disclose & treat clients fairly when unavoidable

Compliance

Meet all regulatory requirements promoting client interest & market integrity

Senior management responsibility

Bears primary responsibility for conduct standards & procedures

Strengthening measures (Dec 2019 circular): restriction on free trials, proper risk profiling with client consent, fees only via banking channels, display of complaint status on the IA's website.

18.6.18 Investor Charter (SEBI Circular, June 2, 2025)

IAs must display the Charter on websites/offices, share it during onboarding, and publish monthly complaint data (incl. impersonation cases) by the 7th of the succeeding month.

Do's for Investors

  • Deal only with SEBI-registered IAs; verify registration number/certificate
  • Pay advisory fees only via banking channels/CeFCoM, with signed receipts
  • Insist on risk profiling before accepting advice; ask questions; assess risk-return-liquidity-safety
  • Get T&C in writing, signed & stamped; be vigilant
  • Approach proper authorities for redressal; report assured-return offers to SEBI

Don'ts for Investors

  • Don't deal with unregistered entities or follow social-media "finfluencers"
  • Don't fall for stock tips, exorbitant/assured-return promises, or rumours
  • Never give your money or login credentials/OTPs to the IA
  • Don't act purely on calls/messages, repeated solicitation, or limited-period discounts
  • Don't rush into investments mismatched to your risk appetite/goals

18.6.19 & 18.6.20 Default Procedure & Penalty

Defaults handled per SEBI (Intermediaries) Regulations, 2008: contravention of SEBI Act/regulations/circulars, failure to furnish info, false/misleading info, non-submission of returns, non-cooperation in inspection/investigation, failure to resolve investor complaints.

Penalty (Sec. 15EB, SEBI Act): ≥ Rs. 1 lakh, up to Rs. 1 lakh per day of continuing failure, subject to a MAXIMUM of Rs. 1 crore

18.6.21 & 18.6.22 Administration & IFSC

Administration: A wholly-owned stock exchange subsidiary supervises/administers IAs. Eligibility of parent exchange: ≥15 years' existence, net worth ≥ Rs. 200 crore, nationwide terminals, investor grievance/arbitration mechanism, Investor Service Centres in ≥20 cities. Responsibilities: supervision (on/off-site), grievance redressal, administrative action, monitoring, periodic reporting, IA database. BSE Administration & Supervision Ltd. (BASL) has been recognised for this role.

IFSC: SEBI (IFSC) Guidelines, 2015 provide a framework for intermediaries (incl. IAs) operating in an IFSC under the SEZ Act, 2005; IA Regulations apply fully; advice limited to persons specified in Clause 9(3) of the IFSC Guidelines.

18.7 Prevention of Money Laundering Act, 2002 (PMLA)

Money laundering: disguising illegally-obtained financial assets to appear legitimate. Section 3 (Chapter II) defines the offence of money-laundering — directly/indirectly attempting, assisting, or being a party to concealment, possession, acquisition, use, or projecting/claiming proceeds of crime as untainted property; this is treated as a continuing activity.

Section 12 — Reporting Entity Obligations

  • Maintain transaction records to enable reconstruction (5 years from transaction date)
  • Furnish information on transactions (attempted/executed) to the Director
  • Maintain client/beneficial-owner identity records, account files, correspondence (5 years after relationship ends/account closes, whichever is later)
  • Keep all maintained/furnished/verified information confidential

Section 12AA — Enhanced Due Diligence

  • Verify client identity via Aadhaar authentication (or alternative process if Aadhaar not applicable)
  • Examine ownership, financial position, source of funds
  • Record purpose & intended nature of the relationship
  • If client fails to comply → transaction must not be carried out
  • Suspicious transactions → increase monitoring & scrutiny of the relationship

"Specified transaction" = large cash withdrawal/deposit, foreign exchange transaction, high-value imports/remittances, or any transaction prescribed due to ML/TF risk.

Allied AML Framework

SEBI's AML/CFT Guidelines (under PMLA & Rules) lay down principles plus detailed procedures for all registered intermediaries (incl. branches/subsidiaries abroad, subject to local law). The KRA Regulations, 2011 establish KYC Registration Agencies — companies registered under the Companies Act and certified by SEBI — responsible for obtaining and maintaining clients' Proof of Identity & Address per SEBI/PMLA norms.

18.8 Other Acts Relevant to Investment Advisory

ActKey Purpose / Relevance to IA
FEMA, 1999Regulates foreign exchange, external trade, capital account transactions; governs FDI/FPI, NRI investment, remittances; Sec. 6 covers permissible capital account transactions
Indian Contract Act, 1872Foundation of all contracts — defines "contract" (Sec. 2(h)), essential elements (offer/acceptance, intent, free consent, lawful object, capacity); governs the IA-client agreement
Guardians and Wards Act, 1890Protects minors & their property; defines guardian/minor/ward; Sec. 7 & 8 govern court appointment of guardians — relevant when advising on minors' investments
Negotiable Instruments Act, 1881Defines & regulates promissory notes, bills of exchange, cheques (Sec. 4, 5, 6, 13); governs payment instruments and dishonour penalties
Insolvency and Bankruptcy Code, 2016Consolidated insolvency/bankruptcy framework for companies, LLPs, partnerships, individuals; 5 parts covering corporate & individual insolvency, insolvency professionals
FATCA & CRSUS/global frameworks for cross-border tax-evasion prevention; mandatory self-declarations; intermediaries upload certifications to KRA system (from 1 July 2024); Reporting Financial Institutions classify into 4 FI categories

18.9 Violation Case Studies — Lessons for IAs

Case 1: Unregistered "Investment Adviser"

An entity solicited clients, gave trading tips/investment advice for fees, and held itself out as an Investment Adviser & Research Analyst on its website — without a SEBI certificate of registration (violating Reg. 2(1)(m) definition requirement).

Takeaway: Anyone conducting investment advisory activity must obtain SEBI registration. Dealing with unregistered entities deprives investors of normal remedies (grievance redressal, arbitration), putting them at serious risk.

Case 2: False Credentials & Free-Trial Lures

An entity ran "free trial" sign-ups via aggressive marketing/SMS tips, then converted clients to paid plans promising lucrative short-term (4-month) returns for large fees. SEBI found the proprietor's experience certificate was forged — violating Regulation 13(a) (conditions of certificate).

Outcome: SEBI restrained the entity from the securities market and cancelled its registration.

Takeaway: Promises of exorbitant/assured returns are themselves a red flag and a regulatory violation — registered intermediaries must take utmost care to protect investor interests; submission of false documents at registration is a serious offence.

Key Takeaways

  • SCRA 1956 gives the Central Government control over stock exchanges, securities contracts and listing; SEBI Act 1992 is the master statute creating SEBI's regulatory, registration, investigative and penalty powers.
  • PFUTP Regulations 2003 define "fraud" broadly (gain/loss is irrelevant) and prohibit manipulative practices.
  • Intermediaries Regulations 2008 codify a Code of Conduct centred on investor protection, high service standards, prompt disbursal, and confidentiality.
  • Insider Trading Regulations 2015 prohibit trading by "connected persons" or those possessing UPSI.
  • SEBI IA Regulations 2013 are the backbone of the IA profession — covering registration, exemptions, qualification/certification, deposit, fiduciary obligations, risk profiling/suitability, disclosures, record-keeping (5 yrs), code of conduct, segregation of advisory & distribution, grievance redressal, penalties (up to Rs. 1 crore), and BASL administration.
  • PMLA 2002 mandates record-keeping, reporting and enhanced due diligence by all reporting entities to combat money laundering.
  • Other Acts (FEMA, Contract Act, Guardians & Wards Act, Negotiable Instruments Act, IBC, FATCA/CRS) each shape specific aspects of advisory practice.
  • Real cases show SEBI's zero-tolerance for unregistered advisory activity and false credentials — both lead to market bans and cancellation of registration.

Self-Test: Quick Quiz

1. Under the SEBI (Investment Advisers) Regulations, 2013, the maximum penalty for non-compliance under Section 15EB of the SEBI Act is capped at:

2. An individual investment adviser must apply for registration as a non-individual investment adviser when:

3. Which regulation defines "Insider" as a connected person or one possessing/having access to Unpublished Price Sensitive Information (UPSI)?

4. As per the IA Regulations' general obligations, an investment adviser cannot enter into transactions on its own account contrary to advice given to clients for a period of:

5. Under PMLA Section 12, reporting entities must maintain client identity and account records for: